Customized Postage: Four Ways to use it in Real Estate

Customized postage is still rare enough that it’s a real attention getter. Some innovative real estate agents are finding that it’s a good tool in marketing properties. I came across one comment on a real estate website: a realtor said she was using  itas part of a marketing campaign.

That got me wondering about ways people in real estate could use customized postage. Here are some ideas:

1. Customized postage could be used in a special mailing about a particular place. Attractive mailing pieces — especially for high-end homes and other places — used to be quite common, but are now taking a back door to referring people to a well-designed web page. But that just means that a mailing with a photo of the property on it would stand out all the more now!
2. A real estate firm could use customized postage to enhance their branding, that is, they could make attractive postage that included their name or logo.
3. An agent could have customized postage made from a photo of a property that had just sold, and give them to the buyers. Great way to stick in their memory!
4. When a package of documents is being sent via priority mail, customized postage could dress it up, giving it a flair that it wouldn’t otherwise have.

There are probably a lot more ways that real estate businesses could use customized postage, but this is a start! Stamps.com fills orders quickly.